El apagón: Aquí vive gente

Kacho López Mari (born May 16, 1975) is a Puerto Rican filmmaker and music video director, co-founder of the production company Filmes Zapatero. His work spans more than forty music videos and short films, including projects that helped define reggaetón’s visual language and others that merge documentary and activism. In 2014, he became the first director to win both Best Short Form Music Video and Best Long Form Music Video at the same Latin Grammy Awards ceremony. He is a 7-time nominee and two time Latin Grammy Award winner for his music videos “Ojos Color Sol” (Calle 13) (featuring actors Gael García Bernal and María Valverde) and “Loco de Amor” (Juanes). His second collaboration with Juanes titled Mis Planes son Amarte (coincidentally Latin music's first visual album), got López Mari his 6th Latin Grammy nomination and his 4th for Best Music Video, Long Form. His music video/documentary "El Apagón - Aquí vive gente" for Bad Bunny was nominated at The Shots Awards of the Americas 2023 in the video of the year category and was shortlisted at Cannes Lions 70 in Cannes, France in 2023. The video was also nominated at the VMAs 2023 in the Video for good category. In August 2023 Premios Rolling Stone en Español nominated "Canción Desaparecida" by Juanes, music video López Mari directed, in the Videoclip del Año category. In 2025 Kacho directed the music video for Baile Inolvidable (Bad Bunny), the first Salsa song to reach #1 in Apple Music's global charts.