I'm Alim

Alison Hammond (born 5 February 1975) is a British broadcaster and television personality. Since 2021, she has been a main co-presenter of ITV's This Morning on Fridays, school holidays and bank holidays alongside Dermot O'Leary. She has also co-presented the Channel 4 baking competition The Great British Bake Off alongside Noel Fielding since 2023. Hammond came to prominence in 2002 as a contestant on the third series of the Channel 4 reality show Big Brother. She has also appeared on other reality shows, including I'm a Celebrity...Get Me Out of Here! (2010), Celebrity Coach Trip (2012), Strictly Come Dancing (2014), Celebrity Masterchef (2014), and I Can See Your Voice (2021–2022). In 2024, Hammond presented the ITV reality documentary series For the Love of Dogs.