Obey Giant

Andre the Giant Has a Posse is a street art campaign based on a design by Shepard Fairey created in 1989 while Fairey attended the Rhode Island School of Design in Providence, Rhode Island. Distributed by the skater community and graffiti artists, the stickers featuring an image of André the Giant began showing up in many cities across the United States. At the time, Fairey declared the campaign to be "an experiment in phenomenology". In 1996 Fairey altered the image of André the Giant and changed the text to read OBEY, which Fairey has described as being a "transition ...into something that had more of an Orwellian connotation". It is this new image with the text "OBEY" which has become a worldwide phenomenon.