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MTV was a Brazilian pay television channel owned by Paramount Networks Americas. The channel is the second Brazilian version of MTV after the free-to-air network MTV Brasil, founded in 1990, ended its operations. The channel premiered at 9:30 pm BRT of 1 October 2013, with the TV show Coletivation.It appeared after Grupo Abril, who operated the terrestrial MTV Brasil for 23 years, gave back the rights of the MTV brand to Viacom. Among the international versions of MTV regarding the amount of local programming, the Brazilian version ended up in second place, losing only to its US parent in 2014. Its signal, in 2014, reached approximately 12.6 million subscribers. MTV channels in Brazil ceased broadcasting on 1 January 2026.