Real: The Plan Behind History

Real Madrid Club de Fútbol (Spanish pronunciation: [reˈal maˈðɾið ˈkluβ ðe ˈfuðβol] ) is a Spanish professional association football club based in Madrid. The club competes in La Liga, the top tier of Spanish football. Founded in 1902 as Madrid Football Club, the club has traditionally worn a white home kit. The honorific title 'Real' is Spanish for "Royal" and was bestowed by Alfonso XIII in 1920. Real Madrid have played their home matches in the Bernabéu since 1947. Unlike most European sporting clubs, Real Madrid's members have owned and operated the club throughout its history. The club is one of the most widely supported in the world and the most followed sports club across social media. It was estimated to be worth $6.6 billion in 2024, making it the world's most valuable football club. In 2024, it became the first football club to make €1 billion ($1.08bn) in revenue. The club anthem is the "Hala Madrid y nada más". Real Madrid is one of the most successful football clubs in the world and the most decorated club in Europe. In Spanish domestic football, the club has won 71 trophies; a record 36 La Liga titles, 20 Copa del Rey, 13 Supercopa de España, a Copa Eva Duarte and a Copa de la Liga. In International football, Real Madrid have won a record 35 trophies: a record 15 European Cup/UEFA Champions League titles, a record six UEFA Super Cups, two UEFA Cups, a joint-record two Latin Cups, a record one Iberoamerican Cup, and a record nine world championships. Madrid has been ranked joint first a record number of times in the IFFHS Club World Ranking. In UEFA's club ranking, Madrid ranks first in the all-time club ranking. As one of the three founding members of La Liga never relegated from the top division along with Barcelona and Athletic Bilbao, Real Madrid has many long-standing rivalries, most notably El Clásico with Barcelona and El Derbi Madrileño with Atlético Madrid. The club established itself as a major force in Spanish and European football during the 1950s and 60s, winning five consecutive and six overall European Cups. This success was replicated on the domestic front, with Madrid winning 12 league titles in 16 years. This team, which included Alfredo Di Stéfano, Ferenc Puskás, Paco Gento and Raymond Kopa, is considered by some in the sport to be the greatest of all time. Real Madrid is known for its Galácticos policy, which involves signing the world's best players, such as Ronaldo, Zinedine Zidane and David Beckham to create a superstar team. In 2009, Madrid signed Cristiano Ronaldo for a record-breaking £80 million (€94 million) from Manchester United; he became the club's and history's all-time top goal-scorer. In addition to signing star players, Real Madrid develops homegrown talent through its academy, La Fábrica, which has produced notable graduates such as Raúl, Iker Casillas, and Dani Carvajal, and has supplied the highest number of players to Europe's top five leagues. Real Madrid was recognized as the greatest footbal